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Automotive retail: Alpine is banking on gastronomy and Formula 1 to transform its flagship model
The showroom as a destination. With the opening of its brand new BLU Café in the heart of Paris, the car manufacturer Alpine is following a diversification strategy now well established among prestige manufacturers .
Journal Du Luxe
27 February 2026
Automotive retail: Alpine is banking on gastronomy and Formula 1 to transform its flagship model
Journal Du Luxe
The showroom as a destination. With the opening of its brand new BLU Café in the heart of Paris, the car manufacturer Alpine is following a diversification strategy now well established among prestige manufacturers .
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