Gucci confirms its entry into the F1 circuit with Alpine

Red, green, gold: the 2027 season of the Alpine F1 team will officially be in Gucci colors. In a press release issued on May 27, the Florentine fashion house and the car brand – which belongs to the Renault group – confirmed the persistent rumors surrounding their partnership.

Code name: Gucci Racing , a project presented as a "strategic and experiential platform built around the values ​​of performance, precision, discipline and excellence, at the crossroads of luxury and sport".