Lamborghini Turns Miami Beach Into a Runway for the Temerario Ad Personam

Miami Beach got a fresh dose of Italian drama last night, Lamborghini-style. Automobili Lamborghini pulled the velvet rope at the sleek, modern 1111 Lincoln Road venue to unveil a one-of-one Temerario Ad Personam, surrounded by more than 500 customers and VIP guests. The point of the evening was clear from the first glance at the car: the Ad Personam program isn’t just a menu of options, it’s a blank canvas for people who want something nobody else will ever own.