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Luxury hotels in 2026: the triumph of the "emotional" asset in a tense market
According to a recent report, luxury hotels are emerging as the most sought-after asset class in the new real estate cycle. This is fueling a "major divergence ," with the available stock becoming increasingly scarce and transforming exceptional establishments into strategic assets more than ever before.

Journal Du Luxe

3 March 2026
Luxury hotels in 2026: the triumph of the "emotional" asset in a tense market
Journal Du Luxe
According to a recent report, luxury hotels are emerging as the most sought-after asset class in the new real estate cycle. This is fueling a "major divergence ," with the available stock becoming increasingly scarce and transforming exceptional establishments into strategic assets more than ever before.
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