Mandarin Oriental Hotel Group revamps identity

A few days after acquiring one of the great palaces of the Parisian market, the Mandarin Oriental group unveils a redesigned visual identity around its historical symbol.

Forty years after adopting the fan as its emblem, Mandarin Oriental delivers a new version of this object initially chosen for its meaningful attributes: refinement, discretion, mastery of gesture and reference to the oriental roots of the group born between Bangkok and Hong Kong.

Deployed in the brand's establishments around the world, this new graphic direction is intended to apply to all points of contact in the customer journey, from signage to the digital experience. The stated objective: to strengthen readability and interaction, strong components of a quality of experience that has become essential for luxury customers.