Saudi Arabia transforms into a global luxury destination
As luxury hotels rise from desert sands and ancient historical sites open to international visitors, the travel world is turning its attention to Saudi Arabia. The kingdom, which was closed to international tourists just a few years ago, is emerging as luxury travel’s new frontier, blending centuries-old heritage with cutting-edge sustainable design and five-star hospitality.
Saudi Arabia’s government has invested over $800 billion in tourism, making it the world’s fastest-growing tourism market. In the first quarter of 2025, international arrivals jumped 23 percent, building on record numbers from 2024, according to data released last month by the Saudi Tourism Authority. The country surpassed its ambitious visitor target for 2030, seven years ahead of schedule, coinciding with Saudi Arabia’s emergence as a global arts and culture destination. World-class exhibitions and high-end hospitality concepts are attracting a sophisticated international audience seeking immersive cultural experiences. Tourism spending has surged, with international visitors contributing about $37.6 billion to the Saudi economy in 2023.
WWD
21 May 2025
Saudi Arabia transforms into a global luxury destination
WWD
As luxury hotels rise from desert sands and ancient historical sites open to international visitors, the travel world is turning its attention to Saudi Arabia. The kingdom, which was closed to international tourists just a few years ago, is emerging as luxury travel’s new frontier, blending centuries-old heritage with cutting-edge sustainable design and five-star hospitality.
Saudi Arabia’s government has invested over $800 billion in tourism, making it the world’s fastest-growing tourism market. In the first quarter of 2025, international arrivals jumped 23 percent, building on record numbers from 2024, according to data released last month by the Saudi Tourism Authority. The country surpassed its ambitious visitor target for 2030, seven years ahead of schedule, coinciding with Saudi Arabia’s emergence as a global arts and culture destination. World-class exhibitions and high-end hospitality concepts are attracting a sophisticated international audience seeking immersive cultural experiences. Tourism spending has surged, with international visitors contributing about $37.6 billion to the Saudi economy in 2023.