Shangri-La Hotel Group Launches New Ultra-Luxury Brand
The debut of the new Shangri-La Signatures brand sees the opening of its first establishment in the city of Hangzhou, China.
The hotel group , owner of more than 100 hotels and resorts in 78 destinations across its four brands Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders, is strengthening its portfolio by launching a brand new ultra-high-end division: Shangri-La Signatures . This brand, described as a "new expression of Asian luxury" , intends to anchor itself in the natural and cultural heritage of the targeted cities and will develop residences alongside renowned designers and artisans.
To begin this new chapter in its history, the firm has just inaugurated its first location in Hangzhou, China . It was in this city that the company opened its first Chinese hotel in 1984, highlighting a return to its roots desired by the Shangri-La, which has its roots in the Asian world.
Journal Du Luxe
2 June 2025
Shangri-La Hotel Group Launches New Ultra-Luxury Brand
Journal Du Luxe
The debut of the new Shangri-La Signatures brand sees the opening of its first establishment in the city of Hangzhou, China.
The hotel group , owner of more than 100 hotels and resorts in 78 destinations across its four brands Shangri-La, Kerry Hotels, JEN by Shangri-La and Traders, is strengthening its portfolio by launching a brand new ultra-high-end division: Shangri-La Signatures . This brand, described as a "new expression of Asian luxury" , intends to anchor itself in the natural and cultural heritage of the targeted cities and will develop residences alongside renowned designers and artisans.
To begin this new chapter in its history, the firm has just inaugurated its first location in Hangzhou, China . It was in this city that the company opened its first Chinese hotel in 1984, highlighting a return to its roots desired by the Shangri-La, which has its roots in the Asian world.