After Kylie Jenner was revealed as the new Miu Miu girl by appearing in the brand’s fall 2025 campaign — with the appointment generating contrasting reactions on social media — her sister Kendall has returned as face of Prada.

She is among the talents the brand conscripted for its women’s and men’s fall 2025 campaign, which is being released on Tuesday. Photographed by Oliver Hadlee Pearch under the creative direction of Ferdinando Verderi, the images intend to capture “the intensity of dynamic life, in motion,” according to a statement from the company.