18 April 2025
Bottega Veneta taps Chinese poet Yu Xiuhua for Shanghai performance and installation
WWD
The Italian luxury label also commissioned a new poem from Yu, which was inspired by its tag line "When your own initials are enough."
After staging a performance with Patti Smith in Milan, Bottega Veneta has tapped the Chinese poet Yu Xiuhua to collaborate on a poetry installation and performance in Shanghai.
The poetry installation, located at Shanghai’s Rowing Club, features 19,000 editions of Yu’s poetry collection “Yao Yao Huang Huang De Ren Jian,” or “In Such a Staggering World,” which is redesigned via a three-dimensional Bottega Veneta brandmark book cover art.
The book also contains a new poem commissioned by Bottega Veneta, inspired by its tag line, “When your own initials are enough.”

