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21 July 2025

Dior Lucky pop-up opens at Harrods with a shower of stars and four-leaf clovers

WWD

Dior is doubling down on Harrods with the opening of its annual summer pop-up, dedicated this year to the Lucky collection, and the unveiling of its refurbished, permanent space on the first floor of the Knightsbridge store.

The Dior Lucky collection pop-up, which opens today, July 21, and runs until Aug. 27, is inspired by founder Christian Dior’s belief in the power of charms, and especially the five-point star, a long-time symbol of the house.

Dior is taking over the windows and space on the ground floor with house of cards displays and services allowing customers to personalize bags and accessories with gold “jewellery,” including four-leaf clovers, hearts, bees, sparkly initials and a tiny version of La Tour Eiffel.

© By Publicis Media.

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