Gucci’s fall 2025 ad campaign is a portrait portfolio, depicting 42 people and their unique attitudes.

Called “The Gucci Portrait Series” and lensed by American photographer Catherine Opie, the campaign is “rooted in intimate and human-centered portraiture…[revealing] the authentic relationship between person and garment,” Gucci said in a statement.

Shot against monochromatic backdrops with the use of cinematic lighting, the portraits convey a nonchalant attitude showing a diverse cast across genders, ages, provenance and backgrounds, effortlessly posing for the camera — one girl turning her gaze to the side, a lady staring into it while sitting relaxed on a wooden chair.