GUCCI KID: Gucci will reveal Monday that it has named South Korean singer Lee Know as its latest global brand ambassador.

The appointment is a natural extension of the relationship between the member of K-pop sensation Stray Kids and the brand, since the artist has worn Gucci both at official events and in editorial appearances. Last year, he also attended the Florentine house’s cruise 2025 fashion show in London, further strengthening its ties with the Kering-owned company. In his new role, he will be even more involved in Gucci’s events and initiatives.