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13 May 2026

Burberry is having a south of France summer with a takeover of the historic Hôtel Belle Rives

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Last summer, Burberry took over The Newt in Somerset for a celebration of the ‘great British summer’. Cue sun loungers, golf buggies and a hot air balloon in the British fashion house’s signature check – even the 2,000-acre Somerset estate’s manicured croquet lawn had been cut into the motif.

For summer 2026, Burberry is heading further afield, leaving behind the fickle British climate (The Newt takeover ran with the playful tagline, ‘whatever the weather’), and heading towards the sun-soaked shoreline of the south of France. There, creative director Daniel Lee has put his stamp on the historic Hôtel Belle Rives in Antibes, just along the coastline from Cannes on the Côte d'Azur.

© By Publicis Media.

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