No formal announcement, but information slipped in during an Instagram story, Jacquemus 's platform of choice since his beginnings.

On April 13, the brand shared a photo taken in its workshop with its 6.8 million followers, celebrating the craftsmanship of Italian leather goods . The photo showed a selection of bags in the process of being made, followed by a second story featuring a cylinder press used to emboss leather, accompanied by a note in English indicating they were working on an online customization tool .