Captured through the lens of Craig McDean, the campaign’s captivating visuals were shot in the romantic gardens of the Palais-Royal in Paris. Just steps away from the Ritz and Rue Cambon, this historic setting carries particular meaning—it was a favoured retreat of Gabrielle Chanel herself, often shared with close companions such as Colette and Jean Cocteau. The gardens, with their timeless charm and cultural legacy, remain a quiet symbol of elegance and creative inspiration.

CHANEL’s latest Pre-Collection is a refined study in contrasts—blending softness with structure, vulnerability with strength. Drawing inspiration from the charismatic female leads of 1990s romantic comedies, the collection channels a subtle yet compelling power through its design.