Less than two months after formalizing its investment in the perfume brand Ex Nihilo , L Catterton continues to focus on a dynamic beauty sector and is announcing these days the merger of two specialized retailers - Bel Cosméticos and Mundo do Cabeleireiro - with a view to creating "the largest multi-brand beauty retail platform in Brazil".

The initiative aims to capitalize on the complementarity of the catalogue and the geographical positioning of the two entities, founded some thirty years ago, in order to offer a cosmetic offering that is both denser and harmonized across the entire Brazilian territory.