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20 October 2026

Lip balm or phone jewelry: Dior Beauté wants to seduce the smartphone generation

Journal Du Luxe

Presented as a limited edition for the holiday season, the Dior Médaillon lip balm intends to surf on new beauty uses. Combining skincare with jewellery-inspired packaging, its gold medallion design draws on Dior’s heritage while appealing to the smartphone generation.

© By Publicis Media.

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