From June 6th to September 2nd, Longchamp is inviting Parisians and tourists to 45 rue Vieille-du-Temple. The brand has created a pop- up café with immersive decor, featuring blue and white stripes inspired by a seaside hut, light wood shelves, and lifestyle objects scattered throughout.

A temporary space combining a bookstore, coffee counter, and boutique. The menu offers hot drinks, detox juices, salads, and croque monsieur sandwiches. In the stationery corner, visitors can even send a Longchamp-branded postcard. A nod to travel and mobility, values ​​dear to the brand.

Conceived as a physical extension of the future collection, this pop-up also acts as a storytelling platform . The patterns, colors, and objects on display weave an immersive narrative around this new line.

A busy schedule for the brand, which echoes the recent renovation of the Longchamp flagship located at 132 Spring Street in New York . More than just a retail location, the space has been redesigned by British designer Thomas Heatherwick to blend contemporary design with an immersive experience.