Louis Vuitton has always embodied luxury in motion. Now the French house is setting out on a new journey, with the introduction of its first makeup collection, La Beauté.

Six months after revealing that the brand and Dame Pat McGrath, the-then newly minted creative director, cosmetics, at Louis Vuitton, had dreamed up 55 lipsticks, 10 lip balms and eight eye shadow palettes, the products are poised to launch.

“It’s a beauty experience that’s rooted in the art of travel,” McGrath said in an exclusive interview. “It’s luxury that moves with you; it moves seamlessly. It’s part of your everyday life. Beauty integrates into your rhythm, into your rituals, into your world.”