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18 August 2025

Miu Miu Beauty writes a new chapter with Miutine, fronted by Emma Corrin

WWD

PARIS — Miu Miu is out to coin a new word with Miutine, its new feminine fragrance fronted by English actor Emma Corrin.

The eau de parfum meant to channel the brand’s irreverent, unconventional spirit comes out globally on Thursday and marks the first fragrance launch for Miu Miu under its L’Oréal license. “We want Miutine to be the emblem of the new chapter we are opening on Miu Miu,” said Ladan Lari, global general manager of Miu Miu Beauty.

© By Publicis Media.

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