"There's something really interesting about taking what Moncler's known for and shifting it into summer,” said Jamie Dornan in a release on Thursday. “You still get that sense of warmth and puffiness, just in a lighter, more relaxed way. The whole campaign has this real sense of joy and playfulness."

In the new campaign, Dornan pairs a deep burgundy hued windbreaker with a retro style shirt and mustard yellow beanie as he joins whimsical animal sculptures as his co-stars. Created by set designer Andy Hillman and his team, an octopus, whale, lobster, seahorse, crab, and flamingo feature in puffy renderings, mirroring the colours of the collection.