In recent years, Google Search's shopping features have evolved to make Search a one-stop shop for consumers searching for specific products, deals, and retailers. Shoppers on a budget can scour Search's Shopping tab during major sale events to see which retailer offered the best deal and where.

But often, consumers miss out on a product's most productive discount, paying more later because they don't want to wait again. During this year's Google I/O developer conference, Google aims to solve this problem with AI.

Shopping in Google's new AI Mode integrates Gemini's capabilities into Google's existing online shopping features, allowing consumers to use conversational phrases to find the perfect product.