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20 May 2025

Miu Miu expands its virtual wardrobe on Snapchat

Journal Du Luxe

Just six months after introducing its first pieces designed to equip Snapchat's Bitmojis , Miu Miu is unveiling new digital versions of its clothing and accessories.

Seasonality dictates that several creations inspired by the "Miu Miu Summer" collection are now appearing on the platform. Among them are new versions of the "Wander" and "Arcadie" bags, shoes— slingback pumps and clogs—and even sunglasses.

These digital devices, accessible via Apple Pay or Google Pay, can be used by Snapchat users across the entire ecosystem of the social network: stickers, Lenses, Snap Map, profile image, etc.

© By Publicis Media.

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