How can an iconic house like Longchamp seize new territories of expression without losing its soul? On the occasion of a new creative project on TikTok, Sophie Delafontaine, Artistic Director of Longchamp, and Frédéric Raillard, Founder and CEO of [Ai]magination, compare their views on the hybridization between heritage and innovation, between craftsmanship and artificial intelligence.

Together, they tell the story of a co-creation process where Parisian chic dialogues with the native narratives of the platforms, and where AI becomes a sensitive ally rather than a simple tool.