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12 Mar 2026

Louis Vuitton, Gucci, Kenzo… Is the Discord mirage for luxury over?

Journal Du Luxe

While Louis Vuitton has just suspended its Discord server, most fashion houses are abandoning a platform they once considered essential. Although Prada seems to be an exception, maintaining a strong presence, this general withdrawal raises questions about the viability of community networks for the luxury industry.

© By Publicis Media.

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