Louis Vuitton and Christian Dior Couture, both owned by LVMH, are among the first luxury brands to test the fifth generation of Spectacles augmented reality glasses developed by Snap.

At a time when social platforms are competing with each other in technology to bring brands and users together around new formats, Snap's latest accessory aims to optimize the creation and optimization of filters, one of the key components of its universe.

The new version of the Spectacles glasses , which notably include gesture control, has visibly inspired the Louis Vuitton teams who have chosen to use the tool to celebrate the re-release of the "Sun Song" perfume.