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24 Jun 2025

Prada could launch its smart glasses with Meta

Journal Du Luxe

Prada smart glasses coming soon ?

Inseparable from the brand's "smart chic" aesthetic, Prada glasses could soon become increasingly technologically advanced.

According to information from the American channel CNBC , the Meta group (Facebook, Instagram, WhatsApp, etc.) is working on developing a pair of smart glasses in the colors of the Milanese House. This information is linked to the partnership in place since 2019 between Meta and the designer, manufacturer, and distributor of optical solutions EssilorLuxottica .

The two groups had already tried developing connected glasses for EssilorLuxottica's own brands, with smart pairs deployed under the Ray-Ban brand and a launch announced these days at Oakley.

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