You wait ages for a new luxury smartwatch – and then two come along at once. Last week, at a shindig at the Boston headquarters of American trainer giant New Balance, TAG Heuer dropped the fifth generation of its luxury smartwatch: the Connected Calibre E5. The limited-edition collaboration – part of a wider release of seven standard smartwatches, and a co-branded running shoe – came hot on the heels of the new Vertu Grand Watch.

Vertu, you may remember, launched as Nokia’s luxury mobile phone division around the turn of the Millenium. Its phones came gold-plated and bejewelled, with scratch-resistant sapphire crystal screens and ostrich leather backings. Despite featuring a 24/7 concierge button, connecting users to a human assistant around the clock, the phones failed to take off and the company disappeared from the UK in 2017. Well, following a celebrity-packed relaunch party at Harrods this week, Vertu is back, and has ventured into the business of smartwatches.