This fashion competition breaks with the industry's usual formats. The project is spearheaded by CLO Virtual Fashion, a specialist in digital solutions for apparel and developer of CLO and Marvelous Designer. To lend the competition a couture feel, the company partnered with the fashion house Vivienne Westwood . This collaboration gave rise to "CUT, SLASH & CORSET," a 3D design competition where creatives must reinterpret the brand 's iconic wardrobe pieces : the corset and tartan. At the crossroads of technology and creativity, the initiative is aimed at digital designers capable of interpreting a style within a digital environment .