Are you more of a VIP in a head-to-toe monogrammed look, a fiery bombshell , or a director in a tailored suit? If you've always dreamed of having a large Italian family, Gucci 's new activation might give you a glimpse of it.

Last September, designer Demna made his debut as head of collections by presenting a gallery of portraits embodying the different facets of Gucci style. Five months after introducing the silhouettes of this Famiglia , the Florentine brand is partnering with the social network Snapchat to bring them to life through an immersive campaign.