Swiss watchmaker Audemars Piguet is strengthening its presence on the Mediterranean coast with the opening of a new boutique in the heart of Saint-Tropez.

Audemars Piguet strengthens its presence in the Mediterranean basin, an area with strong potential for luxury.

Nestled in a 300 m² former village house, the new Audemars Piguet boutique combines traditional craftsmanship with modern design. Open year-round, this new retail space is spread over two floors, offering a refined yet welcoming atmosphere. Between limestone walls, natural materials and local craftsmanship, the layout incorporates a Provençal touch designed to interact with the DNA of the watchmaking house .