PARIS — While a number of Place Vendôme houses headed south to unveil their latest high jewelry collections, Cartier set its sights due north.

For the opening chapter of the “En Équilibre” collection, which has balance as its throughline, the French jeweler chose Stockholm to stage a multiday showcase that kicks off Monday.

“The city expresses the perfect balance between being a city and nature around it, it embraces innovation and tradition,” Cartier’s chief marketing officer Arnaud Carrez told WWD ahead of the event.

Plus it’s a destination that fit a desire to explore new locales for high jewellery.