The luxury brand's Swiss-made watches are hot commodities among Gen Z buyers on the secondary market, according to a new report by watch marketplace Chrono24 and publication Fratello that was shared with Business Insider.

Cartier's share of the total purchases by Gen Z on Chrono24 rose from 1.7% to 6.8% over a seven-year period as of the first half of 2025, according to the report.

That share outpaces the brand's overall growth on the site during the same period.

Three models are driving the interest from Gen Z: the entry-level Tank, the sportier Santos, and the dressy Panthère.