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3 Jun 2025

CHANEL: No. 5 adorned with gold and diamonds

Journal Du Luxe

What if a number could capture the entire soul of a House? With the new N°5 jewelry collection, CHANEL continues to write the story of a myth. The double-C house anchors its identity in gold and diamonds, leaving a precious imprint: that of a symbol that has become a talisman.

A century after the birth of the perfume, the brand reaffirms its attachment to this favorite number, by inscribing it in the material.

Born under the sign of Leo, Gabrielle CHANEL made the number 5 much more than a simple motif: an intimate code, an indelible mark, a belief, almost mystical.

© By Publicis Media.

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