Watchmaker Hublot has announced its partnership with the 2025 Women's Euro 2025, which will kick off on July 2 in Switzerland. The brand has become the official timekeeper of the competition.

From July 2 to 27, sixteen teams will compete across eight Swiss venues as part of UEFA Women's EURO 2025. Hublot, a long-standing partner of major football competitions, has announced its involvement as the official timekeeper. This presence will be visible on screen via match graphics, LED panels around the pitches and the Big Bang-shaped substitution panel, a reference to the brand's iconic sports watch. The competition's referees will also be equipped with the Hublot Big Bang e Gen3 , a connected watch specially designed to meet the precise needs of this role.

To mark the event, Hublot is relying on two new sports ambassadors: Ada Hegerberg and Aitana Bonmatí , key figures in women's football.