The jewelry house and the pastry brand are currently releasing two creations in their own colors. Unveiled for Mother's Day 2025, this collaboration is also part of Poiray's anniversary celebrations, which are celebrating half a century of history.

A little piece of indulgence around the neck. To mark - indirectly - its foray into the world of gastronomy alongside Ladurée , Maison Poiray has chosen to focus on one of its bestsellers with an exclusive variation of its Coeur Entrelaçé motif . In pendant form or as a bracelet on a braided macramé cord, the signature jewel is adorned here in 18-carat rose gold enhanced with matching enamel evoking one of Ladurée's favorite shades.

On the food side, this merger has also inspired the two brands to create a series of limited-edition boxes of 50 pieces. Adorned with jewelry details such as 18-carat gold-plated brass studs or pink pearly Bakelite, these co-branded hat boxes contain a selection of monogrammed macarons, Eugénie biscuits, hazelnut vanilla pearls and other marshmallow bears, as well as a Ladurée Mélange tea.