7 May 2025
Patrick Dempsey Captures TAG Heuer’s Racing Soul in the New Eyewear Collection
Lux Expose
Patrick Dempsey, the ever-stylish actor and accomplished racing driver, steps into a fresh role: the face of TAG Heuer Eyewear. A long-standing friend of the brand since 2014, Dempsey now leads a thrilling new chapter that promises a perfect blend of performance, precision, and undeniable charisma.
Few partnerships feel as natural as this one. Dempsey and TAG Heuer have always shared the same heartbeat: a relentless pursuit of excellence, a deep love for speed, and a taste for timeless elegance. Racing isn’t just a hobby for Dempsey — it’s woven into his story. Not content with just watching from the sidelines, he took on the grueling 24 Hours of Le Mans multiple times, even landing a second-place finish in the GTE Am category in 2015. By 2019, his passion and commitment were recognized with the prestigious “Spirit of Le Mans” award.

