The Swiss watchmaker is strengthening its roots in the world of running by partnering with one of the key events in the global sporting calendar.

Global visibility for the LVMH group brand.

Already a partner of the London Marathon, TAG Heuer is strengthening its commitment to the world of athletics by becoming the official timekeeper of the TCS New York Marathon .

Organized since 1970, this legendary competition attracts nearly 50,000 runners and more than two million spectators each year, while also receiving extensive media coverage.