On the eve of its centenary, the Rolex group's watchmaking company is unveiling its first dedicated point of sale in the capital.

A retail extension of Tudor rive gauche.

The Black Bay clock on the façade and the red shield logo set the tone: in the sixth arrondissement, rue de Rennes can now boast of welcoming the very first Tudor monobrand boutique in Paris.

This establishment in the Saint-Germain-des-Prés district strengthens the watchmaker's presence on the Left Bank, whereas its Parisian network - around a dozen retailers - was until now mainly concentrated north of the Seine, notably in several department stores.