The Swiss watchmaker has just inaugurated a brand-new immersive flagship store in the Korean capital to celebrate its 270th anniversary. A space that blends exceptional watchmaking and Korean culture.

Nestled in the heart of the chic Cheongdam-Dong district, Maison 1755 Seoul is a grandiose space: a 629 m² space that transcends the simple point of sale to become a true cultural center. Upon entering, visitors are greeted by works commissioned from the artist Jinnie Seo , whose installation Constellation of Lights explores the themes of time, light and transformation. Watches presented on miniature tables inspired by traditional furniture, embroidery on Korean silk organza: every detail of the place reflects Vacheron Constantin 's desire to promote local know-how while celebrating the brand's 270 years of history.