Journal Du Luxe

It's the latest craze among luxury brands: offering their own signature cocktail. Matthias Giroud, a trained mixologist, has made it his specialty. With his partner Melinda Guerin White, he designs custom cocktails for the world's finest brands and builds drink lists for the world's most prestigious hotels. What is the creative process behind creating a signature cocktail? What trends are shaping the industry? Meet the mixologist who is reinventing luxury à la carte.