The Drinks Business

As of 1 July Glenmorangie is the official whisky of Formula 1 racing.

The newly-announced sponsorship is part of a decade-long collaboration with Formula 1 signed by parent company LVMH this year. Running until 2035, LVMH brands including Louis Vuitton, Moët Hennessy and TAG Heuer will play a role in the long-term partnership.

Glenmorangie has been named the official whisky of F1 racing, while LVMH’s Moët & Chandon is the sport’s official Champagne.

Louis Vuitton, the high-end fashion brand also owned by parent company LVMH, will design bespoke trophy trunks for major Grand Prix circuits as part of the 10-year partnership.