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14 Oct 2026

How Bourbon Brands Are Turning Game Night Into a Luxury Experience

Lux Exposé

Luxury spirits are no longer just about what goes into the glass. Increasingly, brands are finding creative ways to become part of the moments people share, from intimate dinner parties to leisurely evenings with friends. And while rare expressions and beautifully designed bottles still have their place, a new approach to entertaining is gaining attention. This time, bourbon is bringing something unexpected to the table: board games.

© By Publicis Media.

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