Journal Du Luxe

The fashion designer and the Champagne House have signed an unprecedented activation in New York, in the heart of a strategic American market.

Boat tours in the middle of Manhattan.

The lake in Central Park as a playground, the skyscrapers in the background. To celebrate their gastronomic collaboration, Jacquemus and Veuve Clicquot are taking over downtown Manhattan and the Central Park Boathouse for an operation called Le Pique-Nique sur L'Eau.

On the program, XXL paper cocotte-style boats around which the public can sail - free of charge, without reservation - in small boats with co-logos.