Lux Exposé

Johnnie Walker is turning the page on what it means to be premium with the debut of Blue Label Ultra – a whisky that’s rewriting the rules of luxury, one featherweight bottle at a time. This is a bold stride forward in craftsmanship, sustainability, and creativity, all poured into a revolutionary glass vessel.

At just 6.3 ounces (180 grams), the Blue Label Ultra bottle is the lightest 70cl Scotch whisky bottle ever made. That’s right – lighter than anything the world of spirits has seen before. It’s not a parlor trick or a novelty; it’s a culmination of five years of meticulous innovation by Diageo’s design team. Patented glass technology makes it possible, but the bigger picture is even more impressive: lower carbon, less weight, and no compromise on elegance.

Even more remarkably, Diageo isn’t keeping this patent to itself. In a rare move for an industry giant, the company is offering a royalty-free license on this breakthrough design, opening the door for others to follow suit and push sustainable packaging even further. Call it a quiet revolution in luxury, one with shimmering potential.