Lux Expose

For more than three decades, PATRÓN® Tequila has been instantly recognizable on any bar cart or backlit shelf thanks to its signature bell-shaped bottle. Now, for the first time since 1989, the world’s leading super-premium tequila has unveiled a daring new look.

The refreshed design is already making appearances on shelves and will continue rolling out worldwide this fall. The makeover spans the entire core portfolio – Silver, Reposado, Añejo, and Extra Añejo – ensuring that every expression of the brand’s craft shares in this bold update. While the tequila inside remains untouched, the outside has been elevated to tell a richer, more contemporary story.