The Spirit Business

In the lead up to the 68th Grammy Awards on 1 February, Patrón will introduce a series of elevated experiences as the official Tequila partner of the global music awards show.

Designed to toast ‘music’s biggest night’, the brand will be present at Recording Academy events and VIP hospitality moments.

D-J Hageman, vice-president of US, Patrón Tequila, said: “We’re honoured to kick off our first year as the official Tequila partner of the Grammy Awards.

“The Grammy Awards represent the most exciting night in music, and Patrón is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with the Recording Academy allows us to toast the craft, creativity, and passion that define this moment in music.”