Lux Exposé

PATRÓN Tequila is turning up the heat, and the volume, on the music scene with a debut that’s as bold as its flavor. For the first time ever, the world’s top ultra-premium tequila is diving headfirst into the festival circuit, bringing a multi-sensory tequila experience to some of the biggest music events in the country. Next big stop? Lollapalooza in Chicago.

Towering over the festival crowd is Hacienda PATRÓN, a stunning two-story bar and lounge inspired by the brand’s legendary distillery in Jalisco, Mexico. Created by Live Nation’s experiential team, this vibrant oasis is a fully immersive journey into the world of PATRÓN.