the drinks business

Pharrell Williams is currently putting together the building blocks of Japa Valley Tokyo, a food, drink and fashion-based cultural hub to be located in Yurakucho Park, Tokyo. Working with Japanese fashion designer Nigo and hospitality group Not A Hotel, the singer plans to cut the ribbon on the “Napa Valley-inspired” complex by 2027.

Japa Valley Tokyo is expected to spread out over a hectare, occupying the site of the former Shin-Yurakucho Building. Williams intends for the venue to become a major tourist attraction and is modelling the project on Californian wine country. Drawing inspiration from “the rolling hills of Napa Valley”, the musician says that his Tokyo equivalent will swap out wine for Japanese sake.