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15 Jul 2025

The $70,000 Rum That Took 51 Years to Perfect

Lux Exposé

After 275 years of crafting some of the world’s most revered rums, Jamaica’s legendary Appleton Estate has uncorked something truly extraordinary: The Source 51-Year-Old. This limited edition release is the oldest, rarest, and most ambitious expression the distillery has ever launched. With only 25 decanters in existence and a price tag of $70,000, this is luxury rum in its purest, most uncompromising form.

© By Publicis Media.

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